Today’s episode is with John O’Connell, who specializes in training women that are 40+ with his “Fit and 40 too!” entry-level program. It requires removing the ego and having empathy to help the client achieve their deadline and goals more so than getting hundreds of clients. He focuses on quality over quantity in helping his clients recognize the long-term benefits of having him as their fitness trainer.
Find what your passionate about yourself and then have the balls to break away from the typical forms of fitness and confidence. This will also require removing the ego as you go to different gyms and learn from different trainers to find a coaching style that you can mold for yourself so that you can help the clients mold their own program as well. John helps his client create a foundation for establishing a mindset
“The day you stop learning in the fitness industry is the day you should leave.”
–SF Fitness: Semi-Personal Training for women
–Wasn’t training people like John wanted to until he recognized the different types of clients that he had:
Sack All of the C’s:
A Clients: The ideal client that is self-motivated and willing to put in the work
B Clients: clients that need a little bit of direction, not training for specific purposes
C Clients: Clients not worth the time and energy that it takes to keep them continually motivated
–“Sack all of the C’s” advice when seeking a longer term establishment in the fitness industry, as John O’Connell began looking at ways to better help clients.
— Evolutions and cycles for qualifications are a continual lesson to learn in establishing the niche that will work best for you as we learn what it is that we want.
–It’s not that people don’t know what to eat, but HOW to eat what they have and when it will be the most beneficial to them for their own individual genetic makeup and environment.
–When coaching members, it’s key to be empathetic for the level that they’re at and that they know that they are cared for and looked after.
–Deadlines work in terms of creating a target for one specific client, but when looking at target clients, like for John’s 40+ women, the more you realize that everyone starts out looking for a short-term process, they will discover for themselves after experiencing the short-term that they need a long-term plan.
–Start with a short-term program to open the door so that the long-term program looks more appealing for permanent results.
— Don’t be afraid to call shit out on a client when they are not training in a way that will get them the results that they seek; that’s what a trainer is there for to maintain the integrity of the outcome.
–Trainers don’t give the clients their fitness, but training on how to use the tools for themselves.
–Progression is not sexy therefore it’s harder to sell, but it’s sustainable for the long-term with small changes.
–Boot Camp Training is customizable but it takes balls to be the type of coach that isn’t chasing the money but helping the person achieve results.
–Big egos become the greatest downfall for coaches, especially when empathy isn’t used and following suit with where you see their threshold as and then push them slightly beyond so that they can grow.
–Have a thirst for knowledge in helping your client become the best version of themselves, and part of that will require removing your own personal ego in order to allow them to rise up on their own, through helpful coaching from you.
–Clients will be willing to pay more for personal training programs
–Having a healthy mindset with help create a long-lasting healthy body as well.
–Go to different gyms and learn from different trainers to find a coaching style that works best for you.
Check These Links Out from Today’s Episode:
Advice from the Past:
Do training courses a little earlier and slow down a bit.
We always learn from our mistakes, so even though I wouldn’t change much from my past because it’s made me who I am today, I would say to recognize that there’s always something to be learned in everything we experience in life.
We are who we are because of the work that we’ve put in…we all sucked when we first started.
“Showing is not really coaching.” –John O’Connell