Here is Sarah owner of Boss lady who has been in the industry for over 16 years.
Sarah started as a glorifed cleaner in a Gym to having drop-in kettlebell classes to
to recently moving to the south of France where all her clients are online
Ok Sarah, so that is a quick summary of what you did and where you are now but lets go back….
Like so many trainers out there I was doing 14 hour days, grabbing my lunch where I could, dealing with payments coming in whenever
I had not had a holiday in 4 years but look I loved it and just thought this is what it is in this industry
but did it start to get stressful?
I had bought the domain for Galway kettlebells which limited me
I had no systems when it came to payments
I was tired of the excuses
“sorry sarah I forgot to bring cash”
“sorry sarah I forgot to go to the pass machine”
Something had to change………
I met Sean who mentioned year long packages
To be honest I thought
“that wouldn’t work in Galway”
I thought I knew all realms of this industry but
I then met Jason a few months later who said the same thing and I thought ” I am going to try this ” and I did and it worked
I couldn’t believe it
the difference it made was unreal, people signed up for the year long packages
– no more excuses
– less admin work ,not worrying about keeping track of payments
what are you up to now?What is Bosslady?
I’m the director of Bosslady Club, so Bosslady is basically a movement for
women and who are just totally struggling with overwhelming areas of
their life like you know health, wealth, career, family etc and so I’m
helping them to find a balance to keep them accountable and to give them a
roadmap so that they can achieve what they want to do without being on horrible
diets or joining a gym and make it as simple as possible so they can’t fail.
What is the biggest problem you think trainers face today?
I would definitely say making their own mind up as to what is the best way to run the business
look at all the possibilities don’t set limits
Know your message, this has taken me years but once you have that clarity
everything falls into place
Look at those wufoo forms you get back from your ads. what are the commonalities
what are they saying? use that information
What was your biggest struggle?
I would tell myself stories, have all the excuses in the book
“didn’t have time”
“facebook ad didn’t work”
I had a fear of sales, would sale the cheaper version everytime actually got fired from jobs in the past
because of it, I came from quite a modest background I presumed that nobody had money
I now value my service as I know I really can change peoples lives
Sales is ” sharing what you know”– Russell Brunson, so don’t be afraid of it
What advice would you give?
- Be clear about your message
- Be fuckin relentless and never quit, never give up on this shit
- Stop worrying about what other trainers think
- Work with people who know more than you and have walked the path
as I found if you Pay You Pay Attention
- don’t be afraid to ask for help
- get some accountability
- make sure you ask questions
- are you being productive i.e Get the work done
If you want to be just like Sarah, who now has all her business online, charging €100 an hour for phone coaching.
click here to find out how you can start your fitness journey